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  • Abstract

    This paper describes the current and potential relationship between digital marketing and artificial intelligence (AI), proposing, at the same time, ways of artificial intelligence (AI) engagement in app development. As a genuine branch of Marketing science, digital marketing managed to create value to the organizations and increased the engagement with the customers through electronic services.

  • Abstract

    This paper maps and describes the current and potential relationship between two different scientific branches of marketing science and computer science. It examines the interaction of digital marketing and artificial intelligence (AI) in academia, proposing, at the same time a machine learning model that could fit in several aspects of digital marketing scientific area.

  • Abstract

    The aim of this paper is to describe an approach to a sophisticated model of optimised subsets of data classification. This effort refers to a seemingly parallel processing of two algorithms, in order to successfully classify features through optimization processing, using a wrapping method in order to decrease overfitting and maintain accuracy.

  • Abstract

    Our  research  focuses  in  justifying  the  performance  of  different  types  of  social  media  posts extracted from real posts in fashion and cosmetics Facebook business pages after a live video was introduced as a new posting type. The data we used include posts of a different nature like video, photos, statuses, and links. User engagement metrics consist of comments, shares, and reactions.

  • Abstract

    Nowadays, chatbots are almost a reality in people’ everyday lives, which is becoming more and more popular as the time passes.  Chatbots’  experts  and  communities  work  continuously  to  add  value  to  these  tools  by  extending  their  features,  implement natural language characteristics and plug-ins and funnel them in many popular conversational social channels.

  • Abstract
    Fashion industry has become increasingly popular aiming to increase social media users’ engagement, brand awareness, and revenues.