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"Research is what I'm doing when I don't know what I'm doing." ~ Wernher von Braun

Abstract

The aim of this paper is to describe an approach to a sophisticated model of optimised subsets of data classification. This effort refers to a seemingly parallel processing of two algorithms, in order to successfully classify features through optimization processing, using a wrapping method in order to decrease overfitting and maintain accuracy.


Abstract

This paper describes the current and potential relationship between digital marketing and artificial intelligence (AI), proposing, at the same time, ways of artificial intelligence (AI) engagement in app development. As a genuine branch of Marketing science, digital marketing managed to create value to the organizations and increased the engagement with the customers through electronic services.